In today’s changing and challenging business landscape; Media is changing, customers are changing, and marketing is changing from traditional to digital. Hence, any business that does not want to be left behind must have a holistic digital marketing and branding strategy, leverage the new digital media to be relevant and gain an edge over competitors.
WHY DIGITAL MARKETING?
Because the trend has changed and organizations and brands all over the world and in Nigerian have realized that creating brand awareness, attracting fans, generating leads, driving traffic and sales via digital strategy is far more cheaper, measurable and more effective than the traditional marketing techniques (i.e. T.V, Radio, Billboards, newspaper etc.
Because your prospects and customers (clients) spends more time online these days, surfing the net, searching for information, products or services, reading news, shopping and socializing on the social networks etc., and positioning your brand/products to be found online or reaching them where they spend time has been more effective and result-oriented.
PROPOSED DIGITAL STRATEGIES, PLATFORMS & DELIVERABLES
- SEARCH ENGINE OPTIMIZATION (SEO),
- ONLINE DISPLAY ADVERTISING / REMARKETING,
- SOCIAL MEDIA MANAGEMENT & MARKETING
- COPY WRITING, BLOGGING & ONLINE PRESS RELEASE
- YOUTUBE CHANNEL CREATION & VIDEO MARKETING
- CUSTOMER ACQUISITION & EMAIL MARKETING
- ONLINE REPUTATION MANAGEMENT (ORM)
- WEB SITE REDESIGN & MANAGEMENT
- GOOGLE ANALYTICS & MEASUREMENTS
You have a beautiful and effective website, what next? Developing a website is just one part of the journey to digital success. A website that nobody knows about is a waste of time, energy and money. This is where digital marketing comes in. Digital Marketing involves setting up systems to put your website in front of potential customers.
1. Define the objective:
Digital marketing at S. Strategies Digital Solutions is planned and executed based on objectives. Common objectives for digital marketing include:
- Increase targeted website traffic
- Increase brand awareness
- Drive sales and/or leads
- Increase social media followers and/or engagement
- Create and publish contents and be an authority in your industry
- Increase online visibility
- Establish your company in local search, to rank amongst the top 5 on your industry in search-engines
- Establish your brand/business on social media
- Online reputation management
2. Determine the best approach:
Once objectives are defined we develop custom strategies for each website or business based on the needs, business goals, industry rules, and available resources. We shall setup a digital marketing campaign via:
- SEARCH ENGINE OPTIMIZATION (SEO)
We shall optimize your company’s website, to start ranking amongst the top 3 on Google’s Search Results First Page whenever someone searches for any product or service your company offers. Search engine use has become a mainstream in the business world today. A recent survey indicates that 99% of Internet users turn to search engines, such as; google.com or bing.com to find the providers of the products or service they are looking for.
a). Optimize your site and keywords to rank amongst the top 5 on Google’s first page within 60 days.
b). Optimize your site to rank for 20 keywords on Google and other search engines within the next 60 days.
- ONLINE PRESS RELEASE
We shall write and publish Press Release on the following popular blogs and online news platforms, Linda Ikeji’s Blog, Nairaland, Good Success Blog and Thisday Online, as well as on four Social Influencers blogs to promote your company’s offerings.
Your target audience visits the above mentioned platforms daily to read news and information and a news and promotion about your products will yield a great result.
Why Online Press Release?
The public reacts very differently to adverts than to an article published on Blogs, Online News Platforms, Newspapers or a TV report by a third-party (media house). They know very well when they are reading or watching an advert, because the information communicated via ads are always perceived with a certain degree of skepticism.
They know that the ad wants to persuade them to buy a particular product or service and will either believe or disbelieve the information they are communicated. But when they are communicated news about a new product or service through a third party, they perceive it as informative and worthy of their attention.
a). Write the Press Release and publish on the Blogs and the online news platforms stated above.
b). Engage the 16 professional bloggers and Social Influencers in our network to feature the Press Release and/or Sales Copies on their platforms and social media accounts.
- ONLINE DISPLAY ADVERTISING (Online Banner Ads)
Display ads are the third-party online banners displayed on high traffic blogs and online news platforms on Google Display Network and online News platforms, such as; Facebook, Punch Online, Thisday Online, The Guardian Online, Linda Ikejis Blog etc. We shall deploy banners ads to run the campaign on high traffic online platforms. And this will create awareness and drive sales.
Remarketing (Retargeting) is a form of Online Banner Display Advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites only 2% of web traffic converts on the first visit. We shall engage this strategy to increase conversion rate.
a). Design attractive Online Banners with Cathy Captions and Call To Action (CTA) for the display campaign.
b). Launch and manage the Online Banner Display campaign on Google Display Network, Facebook, and High traffic news platforms, such as; Punch Online, Thisday Online, Naij, Vanguard, Linda Ikeji Blog etc. This strategy shall increase conversion rate.
c). The display campaign shall reach between 2 – 3 million Nigerians through the display network.
- SOCIAL MEDIA MANAGEMENT, OPTIMIZATION & VIRAL MARKETING
Facebook, Instagram, Twitter, Lindkedin, Pinterest & YouTube are the most popular social media platforms today with over 2 billion user’s worldwide and over 20 million Nigerians uses these platforms to socialize, communicate, relate and network and reaching them on these platforms has been result-oriented. And promoting brands and products on these platform has been very result-oriented.
a). Create and/or manage an account for your brand/campaign on the following platforms (Facebook, Twitter, LinkedIn, Pinterest & Instagram platforms.
b). Create a unique Hash tag i.e #Strategicsolutions) for your campaign and drive to trends on Twitter, Instagram, Facebook and across all the aforementioned social media platforms has been a wonderful strategy.
c). Generate up to 1000 likes and followers on the aforementioned social media platforms.
d). Attract and engage brand evangelists on the Social Media Influencers to share and refer others to subscribe to your product.
- DIGITAL VIDEO CREATION, MARKETING & PROMOTION ON YOUTUBE
Video marketing conveys messages faster and clearer than banners, pictures and texts. And complementing your campaign with videos is always resulted-oriented and can easily go viral. Our video production team could produce high definition digital videos to promote your brand and offerings across social media and on YouTube.
Below is one of the video’s we created for one of our clients for their online campaign we managed;
a). Create a Video for your campaign
b). Create channels on YouTube for your brand/product
c). Use the video along with the Press Release to promote your offer on any platform we publish the Press Release
d). Publish and promote the video on YouTube and across the social media platforms and online community.
- EMAIL NEWSLETTER BROADCASTING
We shall broadcast your campaign’s newsletters to over 1 million Nigerian email addresses in our database to promote your program.
a). Set up and opt-in form (lead magnet and social selling system) to attract your target audience.
d). Design colourful and interactive e-Mail newsletters and blast your offer 1 million verified email addresses of Nigerians in our database.
ONLINE REPUTATION MANAGEMENT (ORM)
Whether you are aware or not, people are writing about your brand and products online and responding and addressing positive and negative comments and reviews online is what ORM is all about.
a). Deploy Reputation Management tools and software to monitor real-time what people are writing online about your organization, brand and products. This strategy can protect your company’s reputation against negative reviews and comments with real-time visibility.
b). Respond and appreciate positive comments and reviews, as well as correct negative comments and reviews online about the brand real-time.
c). Monitor and know what people are saying about your local competitors also and take advantage of it to build a stronger position.
- WEB SITE REDESIGN & MANAGEMENT
We can redesign and manage your site to meet your company’s branding, marketing and sales objectives.
a). Redesign your website to be dynamic, mobile responsive and interactive.
b). Optimize your site to be more purposeful, beautiful, attractive and SEO friendly.
c). Manage your site.
- GOOGLE ANALYTICS
With Google analytics and other related tools our clients can analyze and measure the results we generate. Also, we shall be reporting the progress of the campaigns to clients on weekly, bi-monthly or monthly basis. We shall also be meeting with our client’s rep periodically to review progress, brain-storm and re-strategize to optimize results.
a). Set up and/or manage Google Analytics to track and measure site visitors, actions and conversions etc.
b). We shall meet with our client’s representative weekly or bi-monthly to discuss, review progress and brain-storm on the way forward as well as agree on objectives, strategies and contents to optimize the campaign.
- And Much more…
- .we will need to sit with your team and discuss your marketing objectives to determine the ideal strategy and platform to leverage to achieve it.
Success Strategies Consulting & Solutions (SSC&S) is one of the leading IT Solutions & Digital Marketing company in Nigeria The company came into being in 2008 with a very strong team of professionals; Software, Web & Mobile Applications Developers, Digital Marketing & E-Business experts, Copy Writers, Social Media Strategists, Video Producers and Graphics Designers.
For more information, please call. Tony
Tel: 0806-829-6897, 0909-454-0396